Are You Using the Freshest Ingredients for Your Truth Smoothie?

AI Is blending your story into a “Truth Smoothie." It's up to us to make sure the ingredients are fresh.

Most of us were taught some version of the CRAAP test: Currency, Relevance, Authority, Accuracy, Purpose, to judge whether a source was credible.

Useful back then.

Not so useful now.

Because here’s the problem: AI doesn’t use CRAAP. AI uses whatever it can find.

Ask an AI assistant / search engine about your company and it won’t check whether your Wikipedia page is current, whether your CEO has spoken publicly this year, if the bios are updated, or whether your Instagram feed still looks like 2021.

It just grabs whatever’s out there and blends it into a single “truth smoothie.”

If your story is outdated, inconsistent, or buried under old headlines, guess what shows up in the smoothie.

So, the real question becomes: Are you giving AI the freshest ingredients you actually want to taste, in your smoothie?