Who is Storyline Advisors

Dan Forman is the founder and principal strategist of Storyline Advisors. For more than 20 years, he has partnered with CEOs, founders, and business leaders to navigate change and accelerate growth — bringing a storyteller’s instinct and a strategist’s precision to every engagement.

Dan’s work spans start‑ups finding their voice to global companies reshaping industries. He has led national, regional, and global campaigns, guided launches and openings, built teams, and professionalized communications functions — all while telling a million stories that connect purpose to performance.

His track record includes shaping perception after Choice Hotels International acquired Radisson Hotels Americas, leading the global rollout of Marriott Bonvoy, driving the communications strategy behind Oatly’s $10B IPO, helping Honest Tea grow from $80M to $170M under The Coca‑Cola Company, mobilizing millions worldwide for WWF’s Earth Hour and even working as the personal publicist for Michael Jackson, Prince, Aerosmith, James Brown, Slipknot, The Dresden Dolls and others.

From global leaders to those with global aspirations, Dan thrives on working with organizations in moments of change, disruption, or opportunity — helping them craft narratives that inspire trust, drive action, and position them to win.